If you're considering fresh dog food for the first time, you probably have questions — especially about cost and whether it's really worth switching. Here are the answers we hear most often from customers walking into our Fort Lauderdale store.
Our meals are priced on par with most veterinary therapeutic diets. But the real comparison isn't food cost alone — it's total cost of care. A healthier dog or cat generally means fewer trips to the vet, and vet bills for diet-related issues can run into the thousands over a pet's lifetime. Many of our customers find that fresh feeding pays for itself over time.
If you're already cooking at home, that's a great instinct! The one thing homemade diets often miss is complete nutritional balance. Our meals are formulated by a PhD animal nutritionist specifically for life-long feeding, so you don't have to worry about over- or under-feeding key nutrients like protein, calcium, or essential vitamins. We also offer DIY home-cooking kits with the exact vitamin and mineral mix needed to balance a homemade recipe, if you'd rather keep cooking yourself with the guesswork removed.
Raw versus lightly cooked is a personal choice, and we respect either. We choose to lightly cook or steam our meals to preserve the natural nutritional benefits of fresh ingredients while reducing the risk of bacterial contamination that comes with handling raw meat and storing it at the right temperature.
Read our full Feeding Guidelines for a step-by-step transition plan, check out the rest of our FAQ page for more answers, or browse our fresh meals to find the right recipe for your pet.
